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The HÜGGE Story

If you sleep well, we sleep well.

Made with you in mind

At HÜGGE, we believe if you sleep well, we sleep well. This is why we pour our time and energy into just one exceptionally comfortable mattress and a dream-worthy pillow.

We embrace our customers and make products which are the equivalent of a big warm hug, that’s why we call ourselves HÜGGE. It’s about connecting with people, and providing them with the best product and service. From right now, to your first night’s sleep and beyond. If you want an immaculate and comfortable mattress, delivered by a good person from a friendly and fun business, then we should chat.

Find out what a HÜGGE feels like

You only need one mattress

We currently only make one mattress and one pillow, and deliver this to you in a way that will make you smile.

It took us nearly two years to perfect our products and we had the whole team sleep on the job! Everything is made to the highest standard; our memory foam is custom-made, certified free from harmful chemicals and hard metals and every product is hand-sewn and finished by a dedicated team.

Meet Paul

Unlike many of the online retailers disrupting this space, I come from the bedding sector. Working at a senior level, I became frustrated as customers were increasingly misled by inflated sales prices, high-volume, low-quality products and insincere marketing. The industry had lost its way.

Enter the current crop of online retailers, who have rightly spotted an opportunity. Without having to pay for people and shops, prices were driven down, beds are sold easily and in vast quantities. This has made beds cheaper, but not necessarily better. Quality of customer experience was also lost as personal contact was replaced by automation.

This is where the concept for HÜGGE comes from. We believe people deserve the best of both worlds. A mattress that’s pure luxury - without the price tag - and a customer experience that leaves you feeling like a human being, not an entry in a database. Our factory makes exceedingly good mattresses every time and each one is delivered in a bag designed and made by a friend of ours.

My original idea was to make a mattress I would be happy for my family to sleep on and to build a company I would like to deal with. I think we have achieved that and hopefully you will too.


We've been around the block

40 years experience

With 40 years' experience in the bedding industry, we know what makes a good mattress. We understand what customers care about and what they need for a good night's sleep.

Badges that prove it

Between us, we've held a Royal Warrant to HRH Queen Elizabeth II, supplied all 17,500 mattresses to the 2012 London Olympic Village and provided Olympians going off to Rio de Janeiro with a comfortable night's sleep.

Service at its best

Not only do we provide a comfortable mattress, we also take great pride in providing a speedy service to your door, friendly customer service and a 10 year guarantee for your new mattress.